Are you leveraging a professional SEO campaign to help build your business?
Your digital marketing strategy should incorporate various components, including email marketing, content marketing, social media marketing, paid ads, and SEO.
Do you really need it? Regardless of whether you are a huge company or a sole trader, if you’re serious about increasing your online visibility, generating new leads, and growing in terms of website click-throughs and conversions, the answer is “Yes”.
What is SEO?
Search engine optimisation refers to specific actions taken both on and off a website that improve its online presence, organic reach, and visibility in search engine results pages (SERPs). It is a very complex process.
While there are some aspects of SEO that almost anyone can implement on their website, to do it comprehensively and achieve optimal results (and make it worthwhile) it needs an expert, professional approach and an ongoing campaign and commitment.
Comprehensive SEO includes:
- Keyword analysis
- Keyword optimisation
- Content creation/optimisation
- Meta and Title Tag Optimisation
- Sitemap creation and submission
- URL optimisation
- Image optimisation
- Anchor Tag optimisation
- 404 error pages
- 301 redirects
- Link building (internal and external)
- Site optimisation (Navigability, functionality, mobile optimisation, etc)
- Article writing/optimisation/submission
- Social networking
- Blogging
- Press Releases
- Directory Submissions
- …and more
All of these above actions work in tandem to convince Google and other search engines to pay attention to your landing pages and rank your site so that it appears higher in search results and is as visible as possible to your target audience at the right time – which is when they are actively searching for the solutions you offer.
Why is SEO so Important?
Consider:
- Globally, there are more than 6.5 billion online searches performed daily (SmartInsights) and Google processes more than 100 billion searches monthly (Google)
- Organic search represents 95% of all online traffic (SimilarWeb)
- The #1 organic result in SERPs is 10x more likely to be clicked than a result at #10 (Backlinko)
- SEO delivers 20x more traffic opportunities than PPC for both desktop and mobile (Sparktoro)
- #1 results on Google SERPs have an average 34% clickthrough rate (BlueCorona)
- 75% of users do not scroll past page 1 in SERPs (Junto)
- Between 70%-80% of internet users click only on organic search results, ignoring paid search results (Junto)
Other strategic approaches like Paid Ads and Social Media Marketing are indeed invaluable for an online business, however active keyword search remains the primary route most online audiences use to find what they are looking for online.
The fundamental goal of SEO is to improve your website both on- and off-page to ultimately outrank your competitors. Based on target keywords, it is a long-term strategy that adapts to the regular Google algorithm changes and builds upon itself on an ongoing basis.
Search engine ranks are determined through a combination of content quality, keyword selection, user experience, site optimisation, page speed, mobile responsiveness, backlink quality, and more.
While ongoing work is required and results and ROI do take time, as does campaign tracking, effective SEO generates continuous traffic to your website, helps you appear closer to the top in SERPs, and, unlike paid ads, its costs are independent of clicks. SEO is a great way to market to a mass audience, boosting your brand awareness and delivering highly relevant results.
SEO vs SEM
SEM refers to search engine marketing; specifically, paid advertising (like Google Ads). Its focus is on gaining traffic through PPC (pay-per-click) advertising.
As discussed above, SEO strives to acquire, monitor, and analyse organic or unpaid traffic.
SEO and SEM can very effectively work together to achieve results.
The Role of SEO in Your Digital Strategy
SEO is extremely important to your overall digital strategy. Providing your budget allows, it’s worth investing in several approaches for your digital campaign, including SEO, Paid Ads, Social Media Marketing, and email marketing.
You do need to understand that SEO rarely delivers quick results – it requires an ongoing commitment, with consistent reporting and analysis to ensure the campaign remains on track and that tweaks can be made if and when necessary.
Choose Dot-to-Dot Digital for Professional SEO
You can’t afford to ignore the need for SEO if you want to succeed online. To take your digital marketing strategy to the next level, invest in a professional, targeted, SEO campaign with Dot-to-Dot Digital.
Our approach to SEO is comprehensive, incorporating both on-page and off-page White-Hat strategies conducted by our expert SEO provider. We will work with you to understand your business, your niche, and your goals, and design and implement the right approach to get the search engine ranking results you deserve.
