Our approach starts with a deep understanding of your consumer, your brand and your objectives to establish what you want to be known for. If you don’t have this, we help you build it, create it and develop it. Strategy ensures you have the right foundation to build a strong marketing plan that produces long term results.

Let’s face it, digital is a large encompassing world of everything online which is constantly changing. At Dot-to-Dot we believe a digital media strategy understands your consumer, their behaviour and online journey. It must be trackable, measurable and focused for growth. We don’t just set and forget. It is all about test, learn and optimise.

Social media is continually evolving, with new platforms entering our lives that constantly changes how we consume media and engage with brands. With this in mind, social media is a necessary platform to build community and engage with your customer, but it is also a powerful targeting tool to drive brand awareness and gain new consumers.

Search Engine Marketing has become one of the most effective ways to grow your business. With hundreds and thousands of searches happening each day in Australia alone and companies vying for the same eyeballs, it has never been more important to ensure you appear on that top search engine results page (SERPs).

A lot of behind-the-scenes strategy goes in to ensuring your business and brand ranks organically at the top of search engine results rage (SERPs). Starting with identifying what your unique selling proposition (USP) is and then aligning your keywords accordingly. Not sure where you sit? An SEO audit allows us to identify the gaps.

Content marketing is probably the single most important role in a strong marketing plan to communicate your unique selling proposition (USP), engage with your customer and cut through the clutter for your brand to be seen. Yet, the top challenges marketers face is creating unique, ownable content that engages with their customers.

Email marketing still remains one of the highest most effective channels of marketing when it comes to return on your investment (ROI). It allows you to create specific content and engage with your audience on a personal level. This ultimately drives traffic to your website and allows you to align your messaging and promotions.