Insightful Reading

Welcome to Dot-to-Dot's creative thinking, insights, trends & digital marketing tips. We believe in connecting the dots for your customer through strategy, creative and digital marketing to ensure long-term growth for your business - we hope you enjoy the read.

From Clicks to Communities: Building Brand Loyalty Through Social Media Tribes...

In the ever-evolving landscape of digital marketing, the focus is shifting from mere engagement metrics like clicks and likes

The Rise of Micro-Influencers in 2024

In the ever-evolving landscape of digital marketing, 2024 is set to be the year of the micro-influencer. As brands

Digital Marketing vs Traditional Marketing

Did you know that digital marketing generates 50% more customer interactions than traditional marketing?[1] The marketing landscape has altered

Navigating the Digital Marketing Maze

Are you new to digital marketing? Digital, online, or internet marketing can be likened to a maze – and

Unveiling 2024 LinkedIn Strategies

How do you plan on leveraging LinkedIn for your business in 2024? Social media plays a major role in

Digital Marketing Trends to Look Out For

We have fast approached March and things should be in full swing by now, however, we have some digital

Maximise Brand Awareness with Social Media Influencers & UGC

How are you creatively marketing your brand online? Did you know that over 50% of consumers seek advice about

Boost Sales on Instagram!

Are you exploiting social media to boost your sales? More specifically, Instagram? Social media has revolutionised how we connect

Should I Be A/B Testing?

How are you assessing and refining your marketing approach? From your landing page content to email newsletters, blogs, advertising,

Connecting With Your Audience on a Deeper Level

Marketing is about much more than just advertising and selling your product or service. Where the goal of advertising