2023 is going to be a massive year for digital marketing, and the methods and channels through which businesses get seen by the right audiences will continue to evolve.
Are you poised for “take-off”?
Social media has revolutionised how businesses connect with consumers – delivering new and exciting ways to generate leads, increase your market reach, build relationships, promote content, convey your brand identity, get feedback, build loyalty, and much more. You can even generate direct sales via social media if you do it right (and if your business model is compatible with this).
Why Include Instagram in Your Digital Strategy?
Did You Know?
- The potential advertising reach for Instagram is almost 850 million users[1]
- Instagram has the second-highest ROI among marketers for all social platforms[2]
- 200 million Instagram users visit business profiles every day[3]
- Instagram has one billion monthly users and 500 million users of Instagram Stories daily[4]
- Instagram is projected to reach 120.3 million monthly active users in the USA alone in 2023[5]
Instagram is now one of the most popular and effective social platforms for business marketing. Its main advantage over other social platforms is its visual focus – making it the perfect forum on which to showcase your content, products, and service offerings via image-based posts.
Engagement actions including likes, comments, and shares on Instagram are, according to global market research company Forrester, tenfold those achieved on Facebook, and many dozens of times greater than for Twitter or Pinterest. Instagram, however, has had to adapt and evolve to remain competitive with audiences who are embracing TikTok.
By enhancing and modifying your approach to using Instagram for business, you can proactively increase your audience’s engagement with your marketing efforts on the platform.
Using Instagram for business can help you:
- Boost sales/bookings
- Build and engage your audience
- Drive brand awareness
- Track engagement
- Showcase your offerings
- Foster loyalty
- Exchange ideas and information
- and much more!
Are you ready to grow on Instagram for your business?
5 Ways to Grow Faster on Instagram in 2023
- Pre-Schedule Your Social Content: research your audience to understand when it’s best to post your targeted content for optimal results. Different audiences have different peak times when they are using social media and are amenable to receiving B2C content. Then schedule your content in advance. There are numerous tools available to achieve this, including pre-scheduling posts for Instagram either directly through the app, via Facebook, or a scheduling tool or app such as Sprout Social. Having your content ready before posting time enables better organisation, greater consistency, high-quality images, researched captions and hashtags, and more effectively curated content overall.
- Communicate with your Online Community: you must engage with your audience promptly (24hrs is the rule of thumb) – remember, social media is about conversations and communicating “with” as opposed to “at” your audience. This will help foster a connection with your brand for your audience.
- Prioritise Instagram Reels: Video content has always been king, but never more so than now – and especially in light of the success of TikTok. Create high-quality Instagram reels with added text to increase audience engagement (Hootsuite research shows that Reels get up to 300% more engagement than regular IG videos.) It’s an opportunity to grow that you can’t afford to ignore.
- Captions Count! While, of course, your image and video should be the main focus of your Instagram posts, once you have your audience’s attention, you’ll want your caption to be catchy and explanatory too. Don’t forget to also use relevant, appropriate, trending hashtags – but only three to five – and direct your audience to click through to relevant links placed in your bio.
- Analyse results: Utilise ‘Insights’ on Instagram to analyse your numbers so that you can tweak your approach and ultimately improve your results. Using Instagram for marketing is a great opportunity to experiment and looking at the metrics provided can help you do this to greater effect.
Other Tips for Success!
- Be human!
- Tell genuine, inspired stories
- Maintain your brand values
- Tag your products
- Share some user-generated content
- Create contests
- Use emojis
- Promote your Instagram profile on your other social channels and include a clickable social button on your website
- Pin your most popular posts
Book A Digital Strategy Session Now!
Do you wish to jump to the next level and grow your Instagram game plan for your business in 2023?
Dot-to-Dot Digital can help!
We are a full-service digital marketing agency, and we have the experience, expertise, insights, and creativity to help you in all aspects of your digital strategy. Whether you are starting from scratch or seeking a fresh, updated approach to your digital marketing, we can help you succeed online.
Book a digital strategy session with our team today – let us help your business flourish this year and into the future!
[1] https://blog.hootsuite.com/instagram-statistics/
[2] https://www.hubspot.com/marketing-statistics
[3] https://blog.hootsuite.com/instagram-statistics/
[4] https://blog.hootsuite.com/instagram-statistics/
[5] https://www.statista.com/statistics/293771/number-of-us-instagram-users/
