Insightful Reading

Welcome to Dot-to-Dot's creative thinking, insights, trends & digital marketing tips. We believe in connecting the dots for your customer through strategy, creative and digital marketing to ensure long-term growth for your business - we hope you enjoy the read.

The Evolution of Influencer Marketing: From ‘Mega’ to ‘Micro’ to ‘AI’...

Influencer marketing has become a very popular trend amongst brands seeking to expand their reach, appeal to distinct audiences,

The Rise of Private Social Media: Why Communities and DMs Are...

It might feel like social media is busier than ever – and to an extent, it is, with many

Why “Search” is Moving to TikTok and Instagram

Google is unarguably the world’s biggest search engine, dominating with a market share of approximately 90%. While a majority

Social Media Burnout

Do you love social media – or are you just over it? Social media is an important channel for

Memes – Leveraging Humour for Viral Marketing

Do you love a great meme? Did you know you can leverage memes for your business? Memes are everywhere

Creating Interactive Content

Interactive Content Did you know that interactive content can be an amazing engagement driver for your brand? More than

The Power of FOMO

Have you ever felt alarmed that you might have missed out on something? Of course you have – we

Micro-Moments on Social Media

How is your social media marketing strategy working for your brand? Social media plays a more intrinsic role than

Paid Social Media – What Makes Audiences Click?

Are you effectively leveraging social media to grow your business via paid social advertising? Social media can be a

From Clicks to Communities: Building Brand Loyalty Through Social Media Tribes...

In the ever-evolving landscape of digital marketing, the focus is shifting from mere engagement metrics like clicks and likes