Insightful Reading

Welcome to Dot-to-Dot's creative thinking, insights, trends & digital marketing tips. We believe in connecting the dots for your customer through strategy, creative and digital marketing to ensure long-term growth for your business - we hope you enjoy the read.

The Future of Social Commerce

Social media was first born in 1997, with the publication of SixDegrees.com, a basic site that enabled users to

Paid Advertising: Strategies for Maximising ROI on Social Media

Are you exploiting the power of social media for your business’s growth and success? Any effective, comprehensive marketing strategy

How to Build a Strong Social Media Community

If you are exploiting social media for your business, well done! But have you built and maintained a robust

Mastering the Art of Video Marketing: Boosting Small Business Success

Have you adopted a clever video marketing strategy for your small business? Video marketing represents a fantastic opportunity for

The Future of Social Media Advertising

A fast, effective way to connect with consumers and boost overall marketing campaigns, social media advertising has become essential

Your Responsibility as a Brand

Your brand is the foundation of everything you do as a business or other organisation. Much more than just

Why Customer Is King

“If you don’t take care of your customer, your competitor will.” - Bob Hooey “Customer is King”. You’ve likely

How is UGC Redefining Digital Marketing in 2023?

Content marketing overall costs more than 60% less than traditional marketing strategies but delivers three times as many leads.

Build Your Social Media Presence

Do you appreciate the importance of using social media as part of your overall marketing strategy? No matter what

5 Ways to Grow Faster on Instagram in 2023

2023 is going to be a massive year for digital marketing, and the methods and channels through which businesses