Insightful Reading

Welcome to Dot-to-Dot's creative thinking, insights, trends & digital marketing tips. We believe in connecting the dots for your customer through strategy, creative and digital marketing to ensure long-term growth for your business - we hope you enjoy the read.

How to Find Your Target Market

Who is your target market? How do you find them? And why are they important? Billions of dollars are

Social Media Trends to Look Out For in 2023

Have you made a social media plan for 2023? Social media plays a huge and very important role in

SEO – What You Should Know

Are you leveraging a professional SEO campaign to help build your business? Your digital marketing strategy should incorporate various

Influencer Marketing & User-Generated Content

Gone are the days when advertising just meant broadcasting to a generic audience and trusting that the process would

Organic Social vs Paid Social

Social media is a powerhouse for marketers and social media marketing has an essential role to play in any

Social Media State-of-Play in Australia

Our digital habits and the digital market in Australia and globally are dynamic entities that are constantly evolving and,

Email Marketing Is Still At The Top Of Its Game

The digital environment is ever-evolving, with more platforms and channels than ever before. Many business owners and marketers may

Content, Content, Content!

Content is one of the most important features in an effective digital marketing strategy and should be at the

Strategy First, Everything Else Second

Is your digital presence delivering for your business? Every modern business requires a strong online presence, and your digital