Content Marketing - Dottodot Digital

The Content Agency That Counts

Have you ever thought how many times you see an ad (content) each day, while there is no official figure it is estimated that people can see between 6,000 – 10,000 ads a day – now isn’t that crazy! So how do brands and businesses get noticed in all that noise – put simply we believe at the heart of ensuring you are seen and heard is creating relevant and engaging and guess what? It starts with understanding your customer.

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The Type of Content Marketing We Create

While there are many forms of content, producing content at scale is becoming more and more costly and difficult. At Dot-to-Dot Digital each piece of content we produce, we like to ensure it can be utilised it in as many ways possible to amplify it across all your digital assets and platforms.

So, what content can we create for you:

Blog Content (Educationally Engaging and SEO optimised)
Video Content
GIFS
Static Imagery & Posts
Brochures & E-Books
Infographics

We believe each digital campaign should be a holistic approach and with a mix of content types to ensure optimum engagement and ROI. But let’s face it video seems to be king at the moment across all platforms, so video, video, video is our advice for the hour – the more video content you can produce the better the engagement and results.

Producing Thumb Stopping Content

Here are our tips on producing quality content for your business:

Tell a story and focus on “humanised” content. Inspiring and thought provoking content that makes your audience feel good, always performs best.
Educate don’t sell. What do your customers want to learn about or know, teach them about this and give added tips and tricks rather than selling solely on the features and benefits of your product and service.
Video, video, video, did we mention video content!
Consumers are now more than ever aligning to purpose driven and sustainably focused businesses. Create content that shares your purpose and sustainable practices, we have found it resonates well with all types of consumers.
Embrace data – use data to drive your decisions on content. For example, what types of content give you the highest click-through rates (CTRs) and create more of this content.

If you would like to help to create content that connects with your consumer and ensuring it can be produced at scale for all platforms get in touch today.

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