What Makes a Good Digital Media Strategy?
A great digital strategy starts with the end in mind – the strategy is your destination; your digital plan is how you get there. A great digital strategy also ensures it is designed for growth, is trackable, measurable and focused on limiting audience wastage. While these are the key elements of what a good digital strategy is made of, it ultimately starts with a deep understanding of your consumer and your audience’s online journey. This online journey includes all channels such as social media (all platforms), paid ads, organic search and owned digital such as EDMs, Websites and relevant content.
Book a Digital Strategy SessionWhy We Love Digital Marketing
Digital marketing without a doubt helps you reach a larger audience than you otherwise could through traditional methods. In fact, the latest 2022 Digital Report shows that Australian’s are spending time and money online than ever before. The greatest thing digital marketing has allowed is brands and businesses to be seen and heard like never before. It ultimately has put everyone on an even playing field within your industry, it allows smaller brands to compete with larger brands and allows your marketing budgets to be more targeted, work more efficiently and track your ROI more than ever before.
Where To Begin
A growth-focused digital media strategy is what separates the good from the average digital marketing plans.
- Start with your customer persona’s, which should be supported by online data and any available research
- Analyse online and offline behaviour. We like to talk directly with your consumer to uncover key insights that help build your strategy
- It is just as much about what has worked as what hasn’t. What campaigns have worked and what hasn’t – understanding the why
We believe in the less is more approach – it is all about ensuring consistency, relevant content, targeting and efficiency. We then let the data and insights make the decisions for us, a digital strategy is a continual journey of test, learn, optimise and repeat.
Do you need a Digital Marketing Strategy or does your current one need revisiting?
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