Social media marketing has evolved quite a bit over the past few years. Strategies used to be about engagement, creating an authentic and personal presence and growing an online community. Now, social media is used for so much more from the full consumer journey, including brand awareness, customer acquisition, educating, remarketing, retention and service. There is much to consider when implementing the right social media strategy for your business. Dot-to-Dot Digital is about considering the combined power of organic and paid social media to ensure the right long-term social media strategy for your business and brand to grow.
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As organic social media audiences become harder to grow due to the ever-changing algorithms of social media platforms, paid digital media plays a much stronger role in breaking through to your relevant audience easily and cost efficiently.
Taking your customer insights and matching this with the targeting ability paid social media allows, such as geo targeting, peoples interest, occupations, keywords and languages to name a few, there is a huge opportunity to build your brand and accelerate your growth through paid social media.
We work across all social media platforms from Facebook, Instagram, LinkedIn, YouTube, Snap Chat, Pinterest, and TikTok to precisely target your relevant audience effectively and efficiently. With people spending more time on social media, paid social media ensures:
At Dot-to-Dot Digital, our approach is hands on and getting granular is what we like to do. Understanding your customer and the right paid social media strategy will ensure long term growth for your business and brand.
While paid social media can expediate your brand growth and target a wider audience quickly and cost effectively. Organic social media and community management still play an integral part of your overall digital strategy.
Organic social media allows a conversation with your customers and your brand personality to shine. This conversation allows you listen to your audience and embrace the feedback and learnings into your overall marketing strategy. Organic social it is about adding value, educating and entertaining, rather than bombarding your customers with sales pitches in every post.
Social organic is also a fantastic experimental opportunity to see what customers engage with and then take those learnings a use them in paid ads and promotions.
At Dot-to-Dot Digital we believe both paid and organic social genuinely work better together for a stronger, more effective digital marketing strategy. But keep in mind your messaging amongst all aspects must be consistent, engaging and clearly communicate your value propositions to ensure the best foundations for your business strategy and growth.
Whether it is advice on paid or organic social, we would love to hear from you – we love strategy, creative and all things digital so contact us today.
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