Have you made a social media plan for 2023?
Social media plays a huge and very important role in a comprehensive digital marketing strategy. Whether Paid or Organic (or both!), when executed well it drives results by:
- Ensuring you reach a larger audience
- Better targeting your ideal customer
- Fostering genuine interactions with your audience
- Increasing brand awareness for your business, products, and services
- Educating, inspiring, and entertaining your audience
- Supporting your SEO campaign
- Underpinning your overall digital strategy
- Helping you reach your business goals faster
Did You Know?
- Facebook (currently) remains the primary channel for marketing content distribution[1] and is the most visited website globally behind Google and YouTube.[2]
- More than 50 million small businesses now use Facebook for customer connection.[5]
- 64% of online shoppers report that social videos influenced their purchasing decision.[6]
- Image-based social posts generate dramatically higher user interactions.[7]
- Almost 95% of B2B marketers use LinkedIn for content marketing[8] and almost 90% use it for lead generation[9].
- It is predicted that, in 2023, Instagram will reach more than 120 million monthly users in the USA alone[10].
Social Media – Constantly Evolving
The realm of social media is constantly presenting users and marketers with new updates, platforms, and features that underpin the sense of community, authenticity, and immersion it offers. It can be difficult for the average user or business owner to be on top of all of these changes – which is why hiring a specialist digital strategist to manage your B2B and B2C social content is such a great idea.
We are excited to present a sneak peek at some of the major new and innovative trends that are predicted to take off in 2023…
4 Top Social Trends to Watch in 2023
Web3
Get ready: the power of Web3 will be making huge waves in the new year. The basis of this next evolution of the Internet will add functionality and incorporate concepts including “decentralisation” of the internet. This means more control for the people and less control held by big corporations like Google, and with greater transparency in information sharing via blockchains. Other foundational principles of Web3 include enhanced privacy and security and artificial intelligence (AI). Web3 will build on the past version of the internet, not replacing but enhancing it.
Gaming
What started as Candy Crush and Farmville on Facebook over a decade ago has come a long, long way! Social media is, for many, a virtual playground and a lot of brands and companies are now investing in gaming as part of their wider strategy. The global investment in in-game advertising alone is set to be worth more than $17.5 million in the coming year, and companies as diverse as Netflix and luxury fashion houses are using gaming as a means of community engagement. There is no better way to bridge the gap between real life and the virtual world and to capture new audiences! The world of gaming flourishes with social interaction – so is it time for your brand to jump into the arena?
Paid Advertising
As Facebook and Google continue to be advertising giants, in 2023, paid advertising will remain and continues to increase in popularity. While organic social and social media as part of an SEO strategy continue to play an intrinsic, arguably essential role into 2023 and beyond, we predict that savvy brands will be spending more on paid social media advertising as well.
TikTok
Facebook and Instagram have long been premier when it comes to social marketing. TikTok, however, is on the precipice of equalling these or even taking over as a most significant social networking platform. Formerly the purview of younger users, other audiences are adopting the platform. Since COVID-19 changed the world three years ago, TikTok has absolutely blown up, and continues to grow with more than a billion users globally today. Based on its current expansion rate, businesses and marketers would be remiss to ignore the potential of TikTok for their digital marketing strategies.
These above-mentioned trends are just the tip of a huge proverbial iceberg in terms of social trends to expect in the near future. Others include but are not limited to the growth of social media e-commerce, social audio (e.g., podcasts), short-form video content, sustainability focus, nano-influencer marketing, and AI-based analytics tracking.
Are you ready to get on board?
Win With a Fresh Social Strategy in 2023!
Do you wish to start 2023 on the front foot – with a fresh social media strategy and get ahead of your competitors in the social arena?
Dot-to-Dot Digital can help!
Our expert digital marketing strategists are social media specialists! We can design and implement a bespoke, smart social strategy to help you increase your visibility to your target audience and positively connect with them in a tangible way.
Book a digital strategy session with us now to get the ball rolling. We can’t wait to chat with you!
